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Blog 4 Cash
Perhaps I am suffering from too much time in the business sector. I am amazed at the pressure exuded now on small business owners to 'blog their way to success' using their blog to demonstrate their prowess to potential customers and win them over as clients.
It is amazing though how hard core the people who take up their gauntlet are. They make bold claims about their success from this and many ply the pressure onto their clients and readership to take up and do the same. These past few months I have felt this pressure immensely.
Yes, we made the decision with the refresh of our web sites to actively choose not to blog. Life is too busy at the moment to face the maintenance of blogs and to be blunt, I am over the self-serving nature of most corporate blogging I see out there. If it potentially detracts from adding value to the customer and increasing perceived value to the potential customer then it is simple - don't do it!
I originally started blogging in 2006 (elsewhere) and it was not for any business interest at all - rather a way of just sharing my daily egg splatter with someone, anyone or no-one as I dealt with what life was throwing at me. It was those early days of blogging that were enjoyable where there was no pressure for a professional fascade to be maintained or to blog only on topics that are in the industry buzz or will create media buzz.
There is, of course, a point when you are an 'all out there' with business, marriage or parenthood as well as adult life blogs where you find that you get chopped down as any tall poppy is expected to be. Not because you are a tall poppy but rather that you a brave enough to share the truths of your life in spite of ridicule and judgement from others.
It is then that your blog entries like those here on Egg Splatter sport comments criticising everything from parenting practises, having your ego likened to that of your belly in 'pre-weight loss' photo and being told by people who have never met you how inadequate you truly are. For our contributors here it can be a tough thing to face some times. This is why we now have an 'about' page that reads the way that it does.
So, in spite of what every business blogger may say, I stand firm in my resolve for not blogging with our sites, especially when most of our own work is under non-disclosure and our newsletter is perfectly adequate for our clients. Unless our client needs change we will not require a blog.
Neither, will the Egg Splatter team bow to any pressure to stop sharing any aspect of their daily lives that they choose - irrespective of the trail. Forget your classy blog titles and cliche images with it to catch the eye - this blog is take it or leave it - and that is the way it stays.
Hi there,
I totally agree. I am new to blogging but I LOVE it and where has it been my whole life. My partner said to me on the weekend "You are constantly working" I said No you don't understand I NEED this! It is my rant, rave, vent, love. I share what I love and hope that people will love it too. But that's even my business I don't do it to make money, I would do it for free!
Renee
http://braqueen.blogspot.com
Hi Renee!
Yep, it is like the secret diary that isn't a secret - it is the thing that is simply there to record not just your own life but the thoughts, hope and dreams that inspire you as well as those more challenging moment and provocative statements that make you question and, then, better understand who you are and what you are about.
I love my blog and it shall not be moved.
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